Airbnb

The brief

The Airbnb 2016 social Christmas Campaign aimed to make the customers discovering new Christmas traditions from all over Europe.

Using pictures of houses findable on the Airbnb website as a starting point, I have been asked to draw these traditions in the Airbnb style.

Iceland

In Iceland children are visited by 13 Yule Lads. Every night one Yuletide lad visits, leaving sweets and small gifts or rotting potatoes, depending on how that particular child has behaved. The Yule Lads are also known for stealing goods (sausage, spoons, bowls, pans...)

camille magnan design camille magnan design
camille magnan design

Italy

In Italian folklore, Befana is an old woman who visits all the children of Italy on the eve of the Feast of the Epiphany to fill their shoes with candy and presents if they are good or a lump of coal/dark candy if they are bad.

camille magnan design
camille magnan design

Germany

The Advent wreath, or Advent crown, symbolizes the passage of the four weeks of Advent in the liturgical calendar of the Western church. It is usually a horizontal evergreen wreath with four candles and often, a fifth, white candle in the center. Beginning with the First Sunday of Advent, the lighting of a candle. By the last Sunday before Christmas, all four candles are lit.

camille magnan design

France

Every year, families in Alsace get together to bake bredeles, traditional Christmas cookies of which the recipes have been passed on from generation to generation. There are different variations, some have an anise flavour, some are basic butter cookies and others have a layer of jam.

camille magnan design
camille magnan design

Scotland

Hogmanay (Gaelic for New Year’s) is a huge festival in Scotland - parades, fireworks and the like. n short, Hogmanay is a big deal to the Scots. Traditionally for those celebrating Hogmanay at home, there will be friends called over and a party atmosphere. It’s from the scots that we get Auld Lang Syne (typically sung after midnight) and there is a tradition of the ‘first footing’. This means that the first person who crosses your threshold will affect that house’s luck for the next year. Most lucky are dark haired men holding coal (for warmth for the house) and sometimes food / whisky (to ensure that there is food / whisky for the next year).

camille magnan design
camille magnan design

Credits

Client // Airbnb
Agency // TBWA

Illustration & Design // Camille Magnan
Art direction // Franz Dureigne
Creative direction // Eric Chia & Josh Tenser

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