The line of Campo Viejo, “Live Uncorked” is currently synonymous with unleashing “Streets of Colour” to the brand's consumers. And “Streets of Colour” is dominated by a literal definition of “colour” as visual expression. Campo Viejo asked us to bring deeper meaning to 'Live Uncorked'.
I have explored different ways of visualising the concepts found by the creative teams. I kept the essence of the brand by using vibrant colours, people and a Spanish feel.
It is about rhythm - how life flows differently in Spain, how that fact affects our consumer’s lives and how Campo Viejo can help them find their own rhythm. We believe that through Campo Viejo people can learn to Live Uncorked. Finding their own rhythm and expressing vibrant moments at whatever pace suits them.
The visual I have designed bring to life the way Campo Viejo can transform the rhythm of people in different consumption moments.
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— Escalator Panels
— Spotify Playlist
Blending the old world and new - the Spanish have always had a creative culture that has a firm connection to their roots, using it to create and inform what’s current. Campo Viejo believes in change whilst staying true to tradition. It inspires the same in those that drink it, not limited by routine or slaves to the new, but always willing to try new things.
The visual illustrates the many new traditions that the consumers can create, cement and celebrate when they open a bottle of Campo Viejo.
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