Campo Viejo

The brief

The line of Campo Viejo, “Live Uncorked” is currently synonymous with unleashing “Streets of Colour” to the brand's consumers. And “Streets of Colour” is dominated by a literal definition of “colour” as visual expression. Campo Viejo asked us to bring deeper meaning to 'Live Uncorked'.

I have explored different ways of visualising the concepts found by the creative teams. I kept the essence of the brand by using vibrant colours, people and a Spanish feel.

Concept: Breathe

It is about rhythm - how life flows differently in Spain, how that fact affects our consumer’s lives and how Campo Viejo can help them find their own rhythm. We believe that through Campo Viejo people can learn to Live Uncorked. Finding their own rhythm and expressing vibrant moments at whatever pace suits them.

The visual I have designed bring to life the way Campo Viejo can transform the rhythm of people in different consumption moments.

— Movement

camille magnan design camille magnan design

— Exploration

camille magnan design camille magnan design camille magnan design camille magnan design

— Key Visual

camille magnan design

— Escalator Panels

camille magnan design

— Spotify Playlist

camille magnan campo design

Concept: Blend

Blending the old world and new - the Spanish have always had a creative culture that has a firm connection to their roots, using it to create and inform what’s current. Campo Viejo believes in change whilst staying true to tradition. It inspires the same in those that drink it, not limited by routine or slaves to the new, but always willing to try new things.

The visual illustrates the many new traditions that the consumers can create, cement and celebrate when they open a bottle of Campo Viejo.

— Exploration

camille magnan design camille magnan design camille magnan design camille magnan design

— Key Visual

camille magnan design

Credits

Client // Olmeca
Agency // TBWA

Design & Illustration // Camille Magnan
Creative direction // Eric Chia & Josh Tenser
Art direction & Copywritting // Alessandro Perri & Andrew Mc Evoy
Producer // Charlene Lambert

camille-magnan-nissan
View more
camille magnan design
View more
Top