Jameson asked us - at TBWA - to design their print communication for their launch in Brazil. I had to very stay close to the actual Jameson guidelines for the new Brazilian market to get familiarized with Jameson's branding.
The assets I had were the bottle, the Jameson logo, and the line 'Triple distilled, twice as smooth'. I have found different ways of incorporating the line around the bottle by playing with the Jameson font. My main challenge was to make these elements communicating with each other instead of having them stucked on the background.