Lidl

The brief

Designing a lock up for the Christmas season 2016 that can be used across both in store communication and external communication. The lock up needed to have a festive feel whilst maintaining quality communication.

In response to the brief, I created a wreath made of various christmassy icons. All these icons are drawn in a modern style using flat colours to change from the usual over-textured Christmas illustrations and icons that we can see everywhere. To give to the design a quality feel I have used a dark blue background.

camille magnan design

Digital

camille magnan design
camille magnan design
camille magnan design

In Store Communication

camille magnan design camille magnan design camille magnan design

Credits

Client // Lidl
Agency // TBWA

Illustration & Design // Camille Magnan & Mirjami Qin

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