Designing a lock up for the Christmas season 2016 that can be used across both in store communication and external communication. The lock up needed to have a festive feel whilst maintaining quality communication.
In response to the brief, I created a wreath made of various christmassy icons. All these icons are drawn in a modern style using flat colours to change from the usual over-textured Christmas illustrations and icons that we can see everywhere. To give to the design a quality feel I have used a dark blue background.
In Store Communication