Phantom / Phour
Phantom organised a huge party for their 4th birthday held in a warehouse in Shoreditch. I created all the merchandise that was given to the guests on the night, including t-shirts, limited edition coffee, stickers, patches, etc. I also painted 400 unique covers for a book celebrating the anniversary of Phantom.
Role: Art Direction & Design
Stickers & Keyrings
To stay in line with some of Phantom's previous sticker designs, I took inspiration from vintage tattoos with bold and black outlines.
Creating t-shirts was the main task of the merch design. I explored a few options to ensure the result would be the best it could be.
Phantom collaborated with OZONE coffee roaster to create a unique coffee bean packaging. I illustrated the packaging, inspired by Beavertwon Brewery, using vivid colours and surreal elements.
A vinyl toy version of the Phantom dude was given to select party guests. I continued the themes from the t-shirt and coffee packaging in the design of the box.
To help guests find their way through the warehouse, I made various signs that indicated the location of the bar, cloackroom, merch stand, toilets etc. The challenge was to find the balance between fun lettering and legibility.
Creative Director: Jamie Nicoll
Producer: Madonna Arsan